200+ Market Database: Pre-Loaded Property & Ownership Data

Manual Research Is Killing Your Productivity

Before you can make a single prospecting call on a multifamily property, you typically need to know who owns it, how to reach them, how many units are on site, and when they last traded. Finding that information the traditional way means jumping between county assessor websites, tax records, third-party data vendors, and public filings. For a single property, that process can take 20 to 30 minutes. Multiply that by the dozens of properties you need to evaluate each week, and research alone can consume entire days that should be spent on outreach and deal-making.

What the 200+ Market Database Includes

The Market Database inside AcquisitionPRO® comes pre-loaded with property and ownership data spanning over 200 active multifamily markets across all 3,143 US counties. When you open a market, the data is already there — you do not need to import spreadsheets, purchase separate lists, or manually compile records. The database is designed to give you what you need to start prospecting immediately.

• Property records: unit counts, property type, year built, and assessed values
• Ownership data: current owner names, mailing addresses, and entity information
• Transaction history: last sale date and recorded sale price where publicly available
• Contact enrichment: phone numbers and email addresses linked to ownership records
• Market context: the property data sits alongside the Market Research & Forecasting tool for a complete picture

How Data Is Sourced and Updated

The AcquisitionPRO® Market Database aggregates data from multiple public and commercially licensed sources including county assessor records, recorder of deeds filings, permit databases, and contact enrichment services. The database is updated on a regular cycle to reflect newly recorded transactions, ownership transfers, permit activity, and refreshed contact information. This means the owner records you are working with reflect current ownership rather than data that is years out of date, which is a common problem with static list purchases. When a property transacts and the ownership changes, that change eventually propagates through the database so your prospecting targets stay current.

Property Ownership Records and Skip Tracing

One of the most time-consuming aspects of multifamily prospecting is finding accurate contact information for property owners — especially those who hold properties through LLCs, trusts, or other entities where the beneficial owner is not immediately apparent from public records. AcquisitionPRO®'s database includes skip tracing capabilities that work through ownership entities to surface individual decision-maker contact information, including phone numbers and email addresses. For owners who are difficult to reach through public records alone, skip tracing dramatically reduces the time required to get from an identified property to a working phone number and a contact that can be added to your outreach pipeline.

Filtering by Unit Count, Year Built, Ownership Type, and Geography

The most valuable prospects in any market are not the entire universe of multifamily properties — they are the specific properties that match your acquisition criteria or represent owners who are most likely to be motivated. AcquisitionPRO®'s database includes powerful filtering tools that let you narrow your target list to exactly the properties and owners that fit your strategy.

• Unit count filters: target properties within specific size ranges, such as 50 to 150 units
• Year built filters: focus on properties built within a specific decade for age-appropriate value-add opportunities
• Ownership type filters: distinguish between individual owners, LLCs, corporate entities, and institutional holders
• Long-term ownership filters: identify owners who have held properties for 10 or more years and may be considering an exit
• Geographic filters: target specific zip codes, cities, or custom-drawn geographic areas within a county
• Value range filters: focus on properties within your target acquisition price range based on assessed values

Direct Mail Campaign Integration with Ownership Data

While digital outreach is a core component of the AcquisitionPRO® workflow, direct mail remains a powerful channel for reaching property owners, particularly those who are less digitally active. The Market Database ownership records include mailing addresses for every property owner in the database, making it straightforward to build a targeted direct mail list based on your filtered property criteria. You can export owner mailing addresses for use with a direct mail fulfillment service, or use the data alongside the platform's marketing tools to coordinate a multi-channel campaign that pairs direct mail with email, SMS, and voicemail outreach. For markets where ownership is concentrated among older, longer-tenured owners, a well-executed direct mail campaign can differentiate you from brokers and investors who rely exclusively on digital channels.

Using the Database for Targeted Owner Outreach Campaigns

The highest-ROI use of the Market Database is building targeted owner outreach campaigns focused on the specific owner profiles most likely to engage with your value proposition. Rather than contacting every owner in a market indiscriminately, you can build a list of owners who fit a specific profile — for example, individual owners who have held properties for over 10 years, have not refinanced recently, own properties built before 2000, and hold between 50 and 100 units. This profile targets likely candidates for a 1031 exchange or exit conversation, where your ability to provide market expertise and a seamless transaction process is most valuable. AcquisitionPRO®'s filtering tools let you build this kind of targeted list in minutes, add the contacts to your CRM pipeline, and launch a personalized multi-channel outreach sequence without leaving the platform.

From Data to Outreach Without Switching Platforms

One of the biggest advantages of having property data built directly into AcquisitionPRO® is that you never need to export a list and import it somewhere else. When you identify a property owner worth contacting, you can add them to your CRM pipeline, trigger a multi-channel marketing sequence, or generate a personalized call script using the AI content tools — all without leaving the platform. That integration is designed to eliminate the friction between research and action that slows down most prospecting workflows.

Data Export Capabilities

While the native workflow keeps everything inside AcquisitionPRO®, there are legitimate situations where you need to export data — for use with a direct mail fulfillment vendor, to share a market analysis with a partner, or to use in a proprietary internal reporting system. AcquisitionPRO® supports data export in standard formats so your property and ownership records are accessible when you need them outside the platform. Professional and Elite members have access to expanded export capabilities, and Elite members can discuss custom data delivery arrangements during their 1-on-1 sessions with David Monroe, CCIM.

Coverage That Goes Beyond the Top Markets

Many data providers focus exclusively on major metros and leave smaller markets underserved. The AcquisitionPRO® Market Database spans every US county, which means you can prospect in secondary and tertiary markets where competition for deals is often lighter and relationships matter more. Whether you are targeting 50-unit apartment complexes in mid-size cities or larger portfolios in gateway markets, the same structured data set is available to you.

Pairs With Your Entire AcquisitionPRO® Workflow

The Market Database is not a standalone feature — it is woven into the full AcquisitionPRO® platform. Use the Market Research & Forecasting tool to identify which counties have favorable supply and demand dynamics. Then use the Market Database to pull up property owners in those counties. Add promising contacts to your CRM pipeline. Launch an automated outreach sequence. Track your daily prospecting activity with the Commission Goal Tracker. Every tool feeds into the next, which is how the Strategic Acquisition System™ is designed to work. The Market Database is included in all three AcquisitionPRO® plans — Essential at $297 per month, Professional at $497 per month, and Elite at $997 per month.